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FWD:Thinking LIVE
The on-demand series

FWD:Thinking LIVE,
ready when
you are.

Explore the ideas and conversations from our FWD:Thinking LIVE events, with sessions on spotting buying intent, making more of your customer data and knowing when marketing or sales should act.

Get access to the individual videos and watch the sessions that matter most to you, in your own time.

Real conversations. Fresh perspectives. Your pace.

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A little introduction

Meet your next marketing idea.

Join Alicia for a first look at the FWDT LIVE series, the topics we explore and what you can take back to your own marketing.

Alicia introducing the FWDT LIVE series
From the room to your screen

Good conversations don’t end when the event does.

FWDT LIVE brings marketers together to share ideas, ask questions and explore the decisions shaping their work.

Now you can watch the sessions wherever you are, whether you joined us on the day or are discovering the series for the first time.

Access the videos
FWDT LIVE speaker presenting to marketers beside the event banner
Marketers listening to a speaker at FWDT LIVE
An event attendee reading Force24’s buyer intent guide
A FWDT LIVE presenter sharing ideas with an audience
Force24 presenter speaking at a FWDT LIVE event
Attendee carrying a Force24 event tote bag
An attendee participating in a live event poll
A speaker discussing marketing at FWDT LIVE
FWD Thinking LIVE banner at the event
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The FWDT LIVE speakers together at the event, wearing Force24 lanyards
The people behind FWDT LIVE

Get to know the people behind the series.

Meet the marketing, automation and data specialists sharing their expertise in FWDT LIVE.

Alicia Torres

Senior Marketing Manager, Force24

Your host Alicia brings experience in multi-channel marketing and customer engagement, exploring what each conversation means for your own campaigns.

James Skellington

Head of Strategic New Business, Force24

James specialises in marketing automation and connecting sales and marketing teams, helping businesses spot buying intent and act at the right moment.

Adam Oldfield

Founder and CEO, Force24

Adam brings more than 25 years of experience helping organisations use marketing, data and technology to understand their customers and grow.

Thierry Ngutegure

Head of Data Storytelling, Six Chillies

Our guest speaker Thierry Ngutegure uncovers the stories hidden in data. He has led teams at Rise at Seven, Journey Further and Jaywing, helping bring data-led stories to life for brands including LEGO, Monzo and Moonpig.

Slido · London

What happens when you put a room full of marketers on the spot about buyer intent?

We asked those that attended FWD: Thinking Live London and the answers were pretty revealing.

43% said their biggest challenge is having lots of data but little clarity, while 35% said they struggle to identify real buying intent. And when it comes to the signals marketers notice first, nearly half chose repeated website visits over several weeks!

They agreed that intent isn’t a single click, it’s a pattern. Here’s what the room told us

What marketers told us about buyer intent in 2026. Results from FWDT LIVE London.
The biggest challenge is knowing what to do with data. 43% say their data lacks clarity; 35% struggle to identify real buying intent.
Marketers want better visibility of buyer behaviour: a clearer picture of what buyers are actually doing.
A form fill still matters, but strong intent signals also include repeat website visits, email engagement and time spent on site.
The signal marketers notice first: repeated visits over several weeks. Repeated behaviour tells a different story from one visit.
Intent is a pattern, not a single click: repeated visits, increasing engagement, movement across channels and time spent on high-intent content.
Buyers spend much of their time away from brands. 43% compare suppliers; 38% research independently; 5% directly engage with brands.
If most of the buying journey happens quietly, how much intent are you missing?
The opportunity is to understand existing signals, recognise patterns earlier and know when behaviour has shifted from interest to intent.
The conversation at FWDT LIVE London: recognise the moments that matter and turn behaviour into your first signal.
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The Reality of Buyer Intent guide cover and inside pages by Force24
Take your thinking further

How much buying intent are you missing?

Your buyers don’t always click an email or fill in a form to show they’re interested. Our Intent Spotting guide explores the signals that are easy to miss and how recognising them can help you make more informed marketing and sales decisions.

Explore the Intent Spotting guide